Deutsches Weininstitut Bannergrafik

Motivated to make a strong impression

The Federal Ministry of Agriculture (BMELV) organizes and finances Germany's joint booth at the Vinexpo Asia-Pacific in Hong Kong where wines from more than 40 German wine makers will be presented. The German Wine Institute offers a diversified programme between May 29th and 31st 2012 at the German pavilion.
find list of German exibitors, pdf-download

The booth, 3,230 sq. feet) in size (300 m2), supports small and medium-sized wine producers to develop or expand contacts in specific markets abroad. Some 700 exhibitors from 32 countries and more than 10,000 international trade visitors are expected to attend.

VINEXPO, guests at the German wine pavillonIn addition, the numerous seminars and special tastings being offered by the German Wine Institute of the "Great Wine Capital" Mainz will help call the attention of trade visitors to the German producers and their wines. The seminars will be held this year by mo less than three Masters of Wine, Jeannie Cho Lee, Charles Curtis and Caro Maurer.

Asia has developed into an important export market for German wine in recent years. The 8.5 million liters of wine valued at around 32 million Euros exported to Asia in 2010 accounted for almost 9 percent of total German wine exports. Japan, China, South Korea, Singapore, Hong Kong, and Taiwan number among the most important export destinations in Asia.

Monika Reule, managing director of the German Wine Institute, notes that “Hong Kong has become an attractive wine trade center in the Asian region, with good market potential for German wines. Since duties on wine were eliminated in 2008, German wine exports have more than doubled, and now stand at ca. 300,000 liters worth two million Euros.

Exports to China have also shown tremendous growth: in 2010, they were valued at eleven million Euros, compared with 500,000 Euros in 2000.” During the past two years, total wine imports to Hong Kong increased by 20 percent, to more than 30 million liters, a quarter of which are distributed to other Asian countries. 

 Broad Palette of Wines to Sample

“The German presentation this year will show the complete picture of German wine diversity, from the icon wines Riesling and Pinot Noir to grape varieties that are not as well known, yet.” explains Reule. Trade visitors will be able to participate in conducted tastings featuring mature Rieslings, aromatic varieties, and lusciously sweet specialties as well as wines produced by the younger generation. Given the growing importance of German red wines in export markets, there will also be a special tasting of Spätburgunder (Pinot Noir) wines. Furthermore, there will be two seminars devoted to the “dream team” – Riesling and Spätburgunder – and the great opportunities of pairing German wines to Asian food.

Some of the tastings will be moderated by the German wine princess, Elisabeth Born. In addition, at the end of each day of the fair, visitors will have a chance to “meet the princess” at the wine institute’s stand, where she will be on hand to sign autograph cards and answer questions.

Vinexpo Hong Kong
Hall 1, Level 1, Booth No. AB90-01

Contact: Mrs. Manuela Liebchen,

Seminars Wines of Germany during Asia Pacific University Programme:

Tuesday, 29 May 16:00 – 17:30 Room 106/107/108

Theme: Perfect Pairings - German Wines & Asian Flavours
Speaker: Jeannie Cho Lee, MW

Thursday, 31 May 10:00 – 11:30 Room 109/110

Theme: German icon wines: Experience the brilliancy of Riesling and Pinot Noir
Speakers: Charles Curtis, MW and Caro Maurer, MW

Special Tutored Tastings

with wines of participating German producers at booth AB90-01

Tuesday, 29 May 11:00-11:30  German Pearls – Sparkling Wine

by Elisabeth Born, German Wine Princess

14:00-14:30  Top Dry White Wines from Germany

by Wilson Kwok

Wednesday, 30 May 11:00-11:3 0  Top Reds from Germany

by Steffen Schindler, Marketing Director

13:00-13:30  Festival of Flavours – Bouquet Wines

by Elisabeth Born, German Wine Princess

16:00-16:30 Silver Rieslings - the Older the Better

by Wilson Kwok

Thursday, 31 May 13:00-13:30 Eiswein & Co. – Noble Sweet Wines

by Wilson Kwok

Degustation Booth German Pavilion presents a continuous tasting of Wines from Germany.

For more information and registration for the Vinexpo Asia-Pacific visit:

Annex: Learn more about Germany's young

More Pictures


Our Partner

Schott Zwiesel