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Deutsches Weininstitut Bannergrafik
11.03.10 | Wine & Health
Flirten beim Wein
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Ursula Fradera, fradera@deutscheweinakademie.de
Dr. Claudia Stein-Hammer, steinhammer @deutscheweinakademie.de
News

01.02.10 | winesofgermany.co.uk
"Wines of Germany" re-launches UK-Website

The German Wine Institute re-launched its' UK-Website for trade and consumers with a striking interactive layout and expanded content.
 

www.winesofgermany.co.uk HomepageLaunched on 1st February, winesofgermany.co.uk  offers a 'Wine Searcher' function, which provides direct links to retailers' websites to enable consumers to buy direct. In a move set to please health campaigners, users can now search for German wines available in the UK market by alcohol level. Due to increased consumer awareness of lower alcohol wines, this function has been added to highlight Germany as the natural choice for consumers looking for lighter styles and lower alcohol. Users can also search by colour, region and grape varietal.

interactive maps
In addition to the wine searcher, consumers can browse food and wine matches, enter competitions and learn about the wine regions using interactive maps of Germany’s 13 wine producing areas.

German wine suppliers: New search tool
The site includes dedicated press and trade sections, where press can access an extensive resource of images, press releases and statistics, and the trade can keep up to date with all the latest news including upcoming German wine tastings and initiatives from the German Wine Institute. The site also allows visitors to search for German wine suppliers and catch up on German wine mentions online via the Wines of Germany Twitter feed, which is streamed live on the homepage.

Nicky Forrest, managing director for Wines of Germany UK, says: “The new website is all about driving sales, education and targeting a younger audience.  A strong digital campaign focused around our website is a key part of our communications plans for 2010.”

Retailers of German wine are invited to upload their wines on the wine searcher by registering for the new website by contacting the Wines of Germany team. The team also invite producers, importers and retailers to submit German wine-related news for consideration for the website news pages.

Follow Wines of Germany on Twitter – www.twitter.com/winesofgermany

More Information: www.winesofgermany.co.uk


 

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  Archive
01.02.10 |  winesofgermany.co.uk
"Wines of Germany" re-launches UK-Website
The German Wine Institute re-launched its' UK-Website for trade and consumers with a striking interactive layout and expanded content.
 
 More Information: winesofgermany.co.uk
 
20.01.10 |  ProWein
German Wine Institute at ProWein with "Generation Riesling"
Top-quality wines produced by Germany's "Generation Riesling" will be the focal point of the German Wine Institute's presentation at this year's ProWein trade fair in Düsseldorf from 21 to 23 March.
 
 Mehr über die Generation Riesling
 
04.09.09 |  Wine Exports
Taking Stock: Wine Exports Show Ups and Downs
Wein gehöt auch in amerikanischen Bars zum guten Ton
Relatively speaking, German wine exports during the first half of 2009 were barely affected by the worldwide economic crisis. According to data released by the German Wine Institute/Mainz, compared with the first half of 2008, export volume increased by 4.3%, or one million hecotliters, while export value decreased slightly by 1.9%, or EUR 195 million, in the first six months of 2009.
 
14.07.09 |  Interview
USA: No.1 Import Country for German Wine
What are the chances for German wine producers in the U.S. market? Attorney Hans J. Niebergall, management consultant in the German, American and European wine industry and vice president of the German-American Chamber of Commerce, San Francisco, answered questions posed by Frank Schulz of the Deutsches Weininstitut (DWI), Mainz.