30.04.10 | LIWF, London International Wine Fair 2010

London: more space for Riesling & Co

The Riesling & Co Room will showcase a range of naturally lower alcohol wines – a lighter style that Germany is celebrated for producing. Also on show are a selection of wines from the highly acclaimed ‘Generation Riesling’ – Germany’s young, internationally experienced, highly skilled and hugely successful new wave of winemakers who are attracting attention both at home and abroad. Familiarise yourself with the new dynamic face of German wine – make a stop at the Riesling & Co Room a must! 

Nicky Forrest, Managing Director of Wines of Germany in the UK commented, ”Our aim is for the Riesling & Co Room to continue to be one of the destination stands for visitors to the fair.  Over the years we have definitely developed a cult following, with visitors to the stand up 40% last year.  In 2010 we will show a broad range of outstanding German wines, all pre-selected in a blind tasting by an independent British panel. Not only do these wines showcase the best Germany has to offer, they also demonstrate one of our campaign aims of showing that Germany is leading the trend for fresh, balanced and naturally lower alcohol wines.”

For more information please contact Natalie Potts at Wines of Germany on 0207 759 7405 or email natalie.potts@phippspr.co.uk

Notes to Editors:

•          Sales of German wine over £5.01are the fastest growing in the market at 33% year on year. Only Spain is growing as fast (33%) and both Italy and New Zealand are trailing Germany at 26% and 15% respectively (AC Nielsen to 26.12.09)

•          The Riesling & Co Room is organised and financed by the Federal Ministry of Food, Agriculture and Consumer Protection (BMELV). Wines of Germany is working together with the Ministry to promote the stand.

•          Images of the stand are available

see also: search-engine for wine makers in Germany www.winzersuche.deutscheweine.de

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