Marketing

Marketing

The marketing department, directed by Steffen Schindler, works with all other departments to develop general marketing concepts for the domestic and export markets and implements them with the respective on-site partners.

All PR, advertising and promotional activities are jointly planned and implemented by the marketing department and the respective on-site information bureaus. In addition, the department offers advice to all German wine estates, cooperatives and commercial wineries that seek to be, or already are, active in export markets. The wine institute also supports wine enterprises by sponsoring events and joint stands at trade fairs in foreign markets, including logistical support in transporting samples to event and trade fair venues.

At this time, domestic activities are concentrated in key media centers – Berlin, Hamburg, Munich and Cologne, etc. – and other locations are to follow. Target groups, in addition to those named above, are modern, upscale, food and wine enthusiasts who are to be reached with qualitatively high-class events. In addition, the department’s annual schedule includes nationwide trade fair participation and product presentations, such as trade- and gastonomy weeks the election of the German Wine Queen, as well as support for competitions and award presentations for high wine quality.


Department director
Steffen Schindler
06135-9323-251
SSCH(at)deutscheweine.de

Deputy director and project management
Ulrike Lenhardt
(Switzerland, Japan)
06135-9323-258
UL(at)deutscheweine.de

Deputy director and project management
Franzgerd Mießner
(Events Germany)
06135-9323-257
FM(at)deutscheweine.de

Project management
Ulrike Bahm
(Netherlands, Belgium)
06135-9323-259
UB(at)deutscheweine.de

Project management
Carola Keller
(USA, Sweden, Norway, Finland)
06135-9323-260
CKE(at)deutscheweine.de

Project management
Manuela Liebchen
(China, Taiwan, Poland, Russia, Denmark, Emerging Markets)
06131-9323-261
ML(at)deutscheweine.de

Project management
Michael Schemmel
(UK, Canada & Generation Riesling)
06135-9323-262
MSCH(at)deutscheweine.de

Assisted by
Katja Heffner
+49 (0)6135/9323-253
KHE(at)deutscheweine.de

Assisted by:
Katharina Bloszyk
06135-9323-252
KB(at)deutscheweine.de

Assisted by:
Susanne John
06135-9323-255
SJ(at)deutscheweine.de

Assisted by
Ole Kohlmann
06135 / 9323-256
OK(at)deutscheweine.de

Assisted by:
Sarah-Lena Heß
06135-9323-254
LH(at)deutscheweine.de