Communication

Online Communication

Department Director Frank Schulz +49 (0)6131/2829-19 frank.schulz@deutscheweine.de	Christiane Leonhardt +49 (0)6131/2829-37 cl@deutscheweine.de	Andreas Kaul +49 (0)6131/2829-59 ak@deutscheweine.de

Press Section

Head of Section Ernst Büscher  +49 (0)6131/2829-29 eb@deutscheweine.de	Sigrid Börsig  +49 (0)6131/2829-21 sb@deutscheweine.de

Advertising and Market Research Section

Head of Section Eberhard Abele +49 (0) 6131/-2829-28 ea@deutscheweine.de	Jutta Stollwerk +49 (0) 6131/-2829-23 jsa@deutscheweine.de	Sabine Stock +49 (0) 6131/-2829-42 sst@deutscheweine.de

Online communication is increasingly important. The online and internal communication section, headed by Frank Schulz, who is also the director of the communication department, is responsible for a well-structured Internet presence that is theme-oriented and geared to the wine institute’s target groups. The goal is a state-of-the-art website that provides a comprehensive look at German wine and incorporates modern, interactive elements. Electronic news services are also to be theme-oriented, and geared to and distributed to the wine institute’s target groups. Frank Schulz. is assisted by Christiane Leonhardt, who, with great personal commitment, has been involved with the institute’s national Internet presence and its ongoing development for years.

The press section, headed by Ernst Büscher, is the central contact point for domestic and foreign journalists and deals with all questions related to German wine. All inqueries receive prompt and well-founded answers.The press service disseminates wine institute news to the media via press conferences, press releases, and individual interviews. Study trips and wine seminars for domestic and foreign journalists are also an important part of the wine institute’s press work. He is assisted by Sigrid Börsig and Christiane Leonhardt, who help ensure smooth execution of the diverse activities related to these responsibilities.

The advertising and market research section, headed by Eberhard Abele, works closely with the other sections of this department, other departments of the wine institute, and external agencies to implement media and advertising measures. This section is responsible for developing new promotional materials and information brochures as well as posters, advertising motifs, and radio/TV/cinema ads. He is assisted by Jutta Stollwerk and Sabine Stock, who handle domestic and foreign-language promotional materials, respectively. In addition, this section plans and executes quantitative and qualitative market research projects – an important basis not only for the work of the wine institute, but also for the wine industry as a whole.

The department is supported by the marketing and communication advisory board as well as the coordinating committee. The advisory board analyzes markets and offers the wine institute advice on key markets and regions as well as uniform marketing concepts for the domestic and foreign markets.

The coordinating committee, in which the 13 regional wine promotion boards are represented, is responsible for working with the wine institute to define key communication focal points, develop joint programs and projects, and offer the wine institute advice on relevant communication and promotional measures.