Recession has no impact on domestic wine sales thus far/German wine producers improve their market position
German wines are increasingly popular with German consumers. The German Wine Institute/Mainz reports that nearly half (49.4%) of all wines purchased in Germany last year were produced in Germany. With a 4% increase in sales volume, German wines improved their market position last year, although sales volume in the wine market as a whole slightly declined by 1.3%.
Consumers also spent more on wine last year compared with the year before. Wine expenditures in Germany increased by 2.2% overall, while outlays for wines of German origin posted an above-average increase of 7.4% and a concomitant increased market share of 54.7%, followed by wines from France (13.6%), Italy (12.7%) and Spain (5.9%).
Commenting on current market development, the managing director of the wine institute, Monika Reule says, “We’re very pleased that our wines have performed so well in this very difficult economic environment and that they’ve been able to improve their market position.”
Rosé Wines on the Rise
In 2008, as in the previous year, rosé wines were much sought after and accounted for some 53% of wine purchases. Demand for white wines declined somewhat (-3%), while sales of rosé wines rose by 7.5%, reaching a market share of 9%.
Increase in the Average Price of Wine in the Grocery Trade
Compared with 2007, the average price of wine in the grocery trade, including discount markets, was up 11 cents, or 2,49 euros per liter in 2008. Consumers were willing to spend even more – 31 cents, or an average of 2,67 euros per liter – for wines of German, rather than foreign, origin.
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