Monika Reule – as a member of the board of the Deutscher Weinfonds (DWF, or German Wine Fund) as well as managing director of the Deutsches Weininstitut (DWI, or German Wine Institute), Deusche Weinakademie (DWA, or German Wine Academy) and Weinwerbe GmbH (promotional materials management company), is in charge of the generic marketing of German wine. Read more


Frank Schulz – Communicating Wines of Germany effectively is crucial in global markets. Department director Frank Schulz is well connected to multipliers, the wine industry as a whole - some 16.000 businesses - as well as 15 foreign information offices. Read more


Steffen Schindler – The marketing department, directed by Steffen Schindler, works with all other departments to develop general marketing concepts for the domestic and export markets and implements them with the respective on-site partners. Read more

Administration/Central Services

Jens Schneider – The staff of the administration/central services department sees to it that all internal and external services of the German Wine Institute run smoothly - from telecommunication to monetary transactions or accounting, as well as management of the institute's wine cellars. Read more

On And Off Trade

Udo Pawliza – The On And Off Trade department directed by Udo Pawliza handles cooperation with retail key accounts, the wine (specialised) trade and hospitality industry, develops concepts and measures relevant to these branches. This includes the ongoing and further development of the training programs and seminars offered by The German Wine Institute (DWI). Read more

Geman Wine Academy

Dr. Claudia Hammer – Under the scientific direction of Dr. Claudia Hammer, the Deutsche Weinakademie (DWA, or German Wine Academy) analyzes, assesses and disseminates informaton on the newest scientifically validated findings on the subject of wine and health as well as social-political issues related to wine. This also includes information on responsible wine consumption. Read more