The marketing department, directed by Steffen Schindler, works with all other departments to develop general marketing concepts for the domestic and export markets and implements them with the respective on-site partners.
All PR, advertising and promotional activities are jointly planned and implemented by the marketing department and the respective on-site information bureaus. In addition, the department offers advice to all German wine estates, cooperatives and commercial wineries that seek to be, or already are, active in export markets. The wine institute also supports wine enterprises by sponsoring events and joint stands at trade fairs in foreign markets, including logistical support in transporting samples to event and trade fair venues.
At this time, domestic activities are concentrated in key media centers – Berlin, Hamburg, Munich and Cologne, etc. – and other locations are to follow. Target groups, in addition to those named above, are modern, upscale, food and wine enthusiasts who are to be reached with qualitatively high-class events. In addition, the department’s annual schedule includes nationwide trade fair participation and product presentations, such as trade- and gastonomy weeks the election of the German Wine Queen, as well as support for competitions and award presentations for high wine quality.