Wine Trade and Hospitality Industry
On And Off Trade
The hospitality industry, specialty trade and grocery trade are important partners with whom the German Wine Institute will pursue new paths in order to heighten awareness of the quality and special nature of German wines.
The training and seminars offered by the wine institute are an important cornerstone of working with the market in this area. The education section, headed by Florian Koch, offers a very diverse range of seminars. With the assistance of Kirstin Denzer, three external seminar leaders as well as Marion von Kluge, some 200 seminars and vocational training programs (basic and advanced) are conducted annually for specialists and managers in the wine trade and hospitality industry.