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German Riesling is the hottest wine in China

07/30/2019

In the mainland China wine industry, the first week of the summer 2019 undoubtedly belongs to German Riesling. In just one week from June 30th to July 6th, Wines of Germany China invited the new German wine princess Inga Storck to travel across the country’s 5 major cities, hosting 18 events, meeting over 1,500 consumers and the wine trade, and being interviewed by more than 10 media channels.


June 30th - July 6th: Riesling Weeks opening week activities

The new German Wine Princess Inga Storck travelled to Shanghai, Chengdu, Nanchong, Shenzhen and Guangzhou to support the opening week activities for Riesling Weeks 2019, participating in up to 15 events.

Video Riesling Weeks Kick Off Tasting in China (Youtube)

“Summer of German Wine 2019 Riesling Weeks Kick off consumer tasting” was held in Shanghai and Shenzhen, two of the most dynamic metropolises in China. More than 350 consumers and 20 German wine importers participated in the activities, bringing the heat of German wines into the Chinese summer.

6 wine pairing dinners with the theme of “Discover the charm of German wine with German Wine Princess” were held at Ritz-Carlton Hotel Shanghai Pudong, GAGGENAU Showroom & Restaurant Shanghai, Waldorf Astoria Hotel Chengdu, Chao Ting Cantonese Restaurant Shenzhen, Pazhou Art Coffee Guangzhou and the Oriental Garden Hotel in Nanchong city. Co-organized with local German wine importers, those exquisite wine pairing dinners gave customers the opportunity to experience the charm of German wine and local cuisine.

Together with the German star chef Cornelia Poletto, a media dinner was held at The Twins Shanghai, the world’s flagship restaurant by Zwilling. Star chef Poletto shared her unique modern Mediterranean influenced cuisine pairing with outstanding German wines with 20 media representatives in China. In Chengdu Temple House, Wines of Germany invited 15 top sommeliers to discover the uniqueness of German dry wines.

Video Riesling Weeks Media Dinner with Cornelia Poletto (Youtube)

In Guangzhou, “German VDP tasting” was hosted by Certiz Premier Products with over 80 consumers attending and discovering the terroir characteristics of VDP. In Shanghai, “Happy Riesling Day” was hosted by German Wines Alliance with 30 customers attending and tasting different kinds of Rieslings with music performance in a visually blind environment.

Three GWA-1 consumer classes were taught by certified consultants of German wine together with Inga Storck in Shenzhen and Guangzhou. The lecturers gave consumers detailed explanations of the German wine history, German wine law, the 13 wine growing regions, together with a variety of German wines to taste.

On the retail end, Inga Storck conducted German wine knowledge sales training at Yesmywine’s offline chain store “Liquor Boss” in Shanghai and “CHEERS” franchise wine store in Chengdu. Both chains are the participants of 2019 German Riesling Weeks retailer promotion.  

July 3rd and July 5th, Riesling & Co German wine hotel exhibition in Chengdu and Shenzhen

On July 3rd and July 5th, the Riesling & Co German wine hotel exhibition was held in Chengdu and Shenzhen, making a huge impact in the wine trade. More than 900 wine professionals visited the show with 29 German wine producers and importers showcasing their products. Yang Lu, the only Chinese Master Sommelier and the Certified Consultant of German wine presented a master class in each of the cities with the theme “Riesling and Pinot Noir, the star grapes from Germany”.  The success of Riesling & Co hotel exhibition shows once again that in the Chinese wine industry professionals have huge enthusiasm for German wines.

Media Interviews

Manuela Liebchen, marketing manager of DWI, and Inga Storck, the 2018/2019 German wine princess were interviewed by more than 10 media channels during the week, including Sina Guangdong, Shenzhen Business Daily, Penguin Guide, Chengdu Lifestyle News, Wine Business Observer China, Wine Fancier, Wine Cloud Headlines, Liquors news, Gourmet news Shenzhen, and wine-chat.cn

Manuela Liebchen said: “Since I started the China market 17 years ago, the Chinese consumers’ perceptions of German wines have evolved dramatically, nowadays the consumers are becoming more mature and more rational. The potential of the Chinese market for German wine is enormous, so we have invested a lot of time and energy to plan different marketing activities. In the long run, the promotion of German wine is successful in China.” Inga Storck added: “The enthusiasm of Chinese wine consumers and the awareness of German wines are beyond my imagination. I am very happy to be the ambassador of German wines in this market which is full of opportunities.”

Impact

Although the opening weeks of Riesling weeks and Riesling & Co hotel exhibitions have ended successfully, 2019 Riesling Weeks continues to make impacts for German wine in China during the whole months of July and August, as over 90 restaurants and 15 retailer brands are participating 2019 Riesling weeks with various promotional offers right now.

Visit www.rieslingweeks.com.cn to find out full activities of Riesling Weeks China.

More about Riesling Weeks worldwide

Riesling Weeks China in 2019: “Summer of German Wine 2019 Riesling Weeks Kick off consumer tasting” was held in Shanghai and Shenzhen.

Riesling Weeks China in 2019 / Chengdu - with German Wine Princess Inga Storck.

Riesling Weeks China in 2019: Media dinner with Cornelia Poletto

Riesling Weeks China in 2019: In Shanghai, “Happy Riesling Day” was hosted by German Wines Alliance with 30 customers.

Riesling Weeks China in 2019: “Summer of German Wine 2019 Riesling Weeks Kick off consumer tasting” was held in Shenzhen.

Riesling Weeks China in 2019: Lunch with sommeliers in Chengdu.

Riesling Weeks China in 2019: In Guangzhou, “German VDP tasting” was hosted by Certiz Premier Products with over 80 consumers attending and discovering the terroir characteristics of VDP.