Wines of Germany office to re-open in Japan in 2016
As the national wine marketing organization of the German wine industry, the German Wine Institut (Deutsches Weininstitut) promotes the image and sales of German wines via public relations and generic marketing in the domestic market and in 12 important export markets. This is accomplished through media relations, trade fair participation, event marketing and educational programs organized by German Wine Information Bureaus. The Deutsches Weininstitut (DWI) is financed by the wine industry and legally supervised from the Federal Ministry of Food and Agriculture, Berlin.
German wines have a long history in Japan and the market ranks amongst the top ten export destinations for German wines. Riesling from Germany already has a very good reputation in the Japanese market but among many consumers it still has the image of being mainly sweet. That's why we would like to focus our promotions even more on the drier styles of Riesling. In addition it is the aim to enhance the image of other German varieties such as the Pinot wines.
The DWI is looking for an enthusiastic, strong and innovative partner with excellent contacts to trade and general public media and authorities to re-open a Wines of Germany representation in Japan.
Event- and PR-agencies can request the full set of tender documents at:
Deutsches Weininstitut GmbH
Mr. Marc Binz
Mail to marc.binz(at)deutscheweine.de
Key word: "Agency representation Japan"
The tender will be opened from Sep. 4th and the deadline for sending in proposals is October 13th.