Consumption of wine per capita increased


Germans drank an average of 0.6 litres more wine per person in the past wine year (August 1, 2019 - July 31, 2020), than in the previous year.

This emerges from the current wine consumption balance, which is drawn up every year by the German Wine Association on behalf of the German Wine Institute (DWI). A total of 17.2 million hectolitres of domestic and imported still wines were consumed in this country in the 12-month period, which, converted to the 83.1 million inhabitants, corresponds to a wine per capita consumption of 20.7 litres.

The wine consumption balance shows the entire wine market. It includes both consumption outside the home, for example in gastronomy, as well as wine purchases in retail and from producers. “The fact that wine consumption increased in the past wine year, despite restaurants being closed due to the corona restrictions, is also due to the cancellation of holiday trips abroad. In addition, more wine was bought in stores during the first lockdown and many consumers replenished their wine supplies during this time,” explains DWI managing director Monika Reule.

Germany ranks fourth among the world's largest consumer markets

The consumption of sparkling wine however, did not benefit from this development. In the past wine year, a total of 2.6 million hectolitres was sold, which is a slight decrease of 0.1 litres per person, hence the lower total of 3.2 litres per person and year.

For still and sparkling wine consumption, the current balance results in a total of 19.8 million hectolitres, which corresponds to 23.9 litres of wine and sparkling wine per capita per year for all German citizens.

With this volume of demand, the German wine market ranks fourth among the world's largest consumer markets for wine. According to the International Organization for Vine and Wine (OIV), most wine is drunk in the USA (33 million hectolitres), followed by France (26.5 million hectolitres) and Italy (22.6 million hectolitres).

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