Google Trends proves growing popularity of mulled wine


During the advent and Christmas season, mulled wines are on high demand in Germany. They are being produced by winemakers, cooperatives and cellars alike. A Google Trends analysis shows that "Glühwein" is searched online twice as often as ten years ago.


In the case of "Winzerglühwein", i.e. mulled wines from individual winemakers, the popularity values ​​have doubled in just five years. (Google-Trends Chart WINZERGLÜHWEIN sowie Google-Trends Chart GLÜHWEIN)

Mulled wines seem to be trendy not only in Germany and Europe, but worldwide. In addition to the frequently used red mulled wine, the popularity of white mulled wines and rosé wines has risen considerably.

Producers can be found in the winegrowing database of the German Wine Institute (DWI). Go left there on "products" and search for "mulled wine".

Tips: wine selection and preparation

Whether pure grape variety or as Cuvée, when preparing mulled wine, one should pay attention to the quality of the basic wine(s): For the classic red mulled wine, the varieties Pinot Noir, Dornfelder or Regent are well suited.

For white mulled wine, acid-mild grape varieties such as Müller-Thurgau, Silvaner or Kerner are recommended. Those who like it particularly aromatic can also fall back on bouquet types such as Scheurebe or Bacchus. When heated (avoid boiling!), their wine aromas are particularly strong and harmonize beautifully with the spicy additives.

Mulled wine or Winzerglühwein?

The term "Winzerglühwein" may only be used if the mulled wine has been prepared from its own wines on the winery itself. "German mulled wine" is a mulled wine made from German basic products.

According to the wine law, mulled wine is an "aromatised wine-based drink" made exclusively from red wine or white wine, sweetened and seasoned. The addition of alcohol is prohibited as well as that of water or dyes. The existing alcohol content must be at least 7% by volume and less than 14.5% by volume.

Production of mulled wine - Long tradition

The seasoning of wine has a very long tradition in the wine world. Even the ancient Romans have partially flavored their wine with honey and spices. Already by Apicius (30 BC), a recipe for Würzwein is mentioned, which is similar to today's recommendations for mulled wine: cinnamon, bay leaf, star anise, coriander and thyme and a large portion of honey should be added to the wine to make it more enjoyable and to make it more durable.

This is how the mulled wine becomes a pleasure:

 Take a liter of local red wine, sweeten it to taste with candy or honey and then add a sliced ​​(unsprayed) lemon or orange, four cloves and a stick of cinnamon. Apple bits refine the taste. If you use sweet or semi-dry wines, you must be correspondingly less sweet. For white mulled wines, the carnations are replaced by star anise. Brochure with mulled wine recepies in our (HQs) shop

The mulled wine should be warmed over medium heat without boiling. Otherwise, the filigree fruit flavors will be lost and the taste will be bitter. Then he should pull a few hours at low temperature. Before serving, remove the spices from the wine and do not serve too hot.

Find topical page: mulled wine

Video: Be sociable! Enjoy Winzer-Glühwein = German for Vintner's Mulled Wine

(mulled wine / Glühwein producers, pdf)

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