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Increasing interest for Wines of Germany in China and Hongkong

06/06/2017

Vintners from Germany's wine growing regions presented their wines at several Asian fairs this may. Riesling turned out to be more in demand than Chardonnay. Up to date statistics confirm that wine interested consumers in China are increasingly interested in Wines of Germany.


Therefore, wine makers and importers drew a very positive conclusion of the respective events:

Prowine Asia 2017, Hongkong May 8th-11th Mai
Eleven vintners from Germany presented their wines at ProWein Asia in HongKong at the 'Wines of Germany' stand. Four additional German exibitors took part at the "Hofex"-stand of VDP-winemakers (Germany's predicat wine estates), a fair that took place simultaniously. Another German vintner joined the Federal Ministry of Food and Agriculture's (BMEL) stand. The VDP organised a wine seminar with wine expert Rachel Wang on top which was fully booked by some 90 participants. The Prowine Asia hosted some 12.000 trade- and business professionals from 67 countries in the first 4 days only!

TopWine China 2017, Peking May 22nd -24th
After a pause of one year 'Wines of Germany' (i.e. German Wine Institute DWI) took 16 vinterns along to showcase their diversified wine range at TopWine in Peking. The seminar "Treasures of German Wine - Riesling & Spätburgunder" enthused Ian Dai, wine buyer for Amazon China and certified wine academic for German wines as well as some 90 additional trade- and business professionals. Total number of visitors: 10.000 people.

Riesling & Co. in Chengdu (May 24th) and in Guangzhou (May 27th)
"Riesling & Co." was the slogan of an initial invitation to importers and German wine makers alike, to team up at several wine locations in China. 14 exibitors from Germany showcased their wines in Chengdu third most popular city in China with some 10 Millionen inhabitants being the capital city of the Sichuan-province. More than 200  trade- and business professionals met at the Grand Hyatt Hotel to taste a fine selection of wines from the 13 wine growing regions of Germany.

Wine expert Rachel Wang welcomed some 45 participants who were interested in an introductory seminar learning about the diversity of Germany's grape varieties and wines. Off dry and low in alcohol levels they are well suited to match hot and spicy dishes (z.B. Hot Pot) of many kinds and meet demands of Asian markets.

In Guangzhou, the metropoly of the "Perlriverdelta" in the southeast of China, some 17 wine exibitors from Germany got in touch with 300 trade- and business professionals in the Shangri-la Hotel, 80 of which took part in the introductory 'Wines of Germany'-seminar.

Riesling Weeks in Hongkong just started

"Celebrate Germany’s most famous grape" is the motto of a campaign during the so called 'Riesling Weeks' in Hongkong. Germany's wine princess Christina Schneider moderated the kick-off event June 2nd in the Renaissance Hotel. She will follow a number of events and initiatives of German wine importers for a whole week. More than 100 trade- and gastronomy professionals again take part in this year's Riesling Weeks (www.rieslingweeks.hk). Have a look on the video impressions here.

Auf der ersten Prowine Asia in Hongkong präsentierten sich elf Weinerzeuger in einem Pavillon des Deutschen Weininstituts.

Mit dem Seminar "Treasures of German Wine - Riesling & Spätburgunder" begeisterte Ian Dai, Einkäufer für Wein bei Amazon China und zertifizierter Weinlehrer für deutsche Weine, rund 90 Fachbesucher während der TopWine China in Peking.

Nach einjähriger Pause bot das DWI 16 Weinerzeugern in diesem Jahr wieder die Möglichkeit, ihr abwechslungsreiches Sortiment auf der TopWine in Peking zu zeigen.

Unter dem Motto "Riesling & Co." ermöglichte das DWI insbesondere Importeuren und Erzeugern, die bereits im Markt tätig sind, sich an mehreren Orten in China zu präsentieren.

In Guangzhou, der Metropole im Perlflussdelta im Südosten Chinas, auch als "Fabrik der Welt" bekannt, kamen 17 Aussteller im Shangri-la Hotel mit rund 300 Fachleuten in Kontakt, 80 besuchten das Auftaktseminar.

Die Deutsche Weinprinzessin Christina Schneider moderierte den Auftakt der Riesling Weeks in Hongkong.