Kick-off event for Wines of Germany Japan

02/10/2016

More than 60 japanese importers attended the 'Wines of Germany Japan' kick-off event that took place february 8th 2016 in Tokyo. In her welcome speech, Monika Reule, General Manager of The German Wine Institute, explained the objective target to strengthen a modern image of dry-styled Wines of Germany on the japanese market. Yumiko Kosugi-Matsumura, Head of the Wines of Germany Office in Japan, then introduced the action plan to the highly concentrated audience.

Kosugi-Matsumura will run the new office within the Sopexa agency and is being supported by Loic Brunot and team.
The presentations were followed by a press dinner and expert talks. Monika Reule was impressed about the great interest trade as well as press professionals showed in Wines of Germany activities and "perfect pairings" of Japanese cuisine with German wines.

Background information: With an export volume of 28,000 hectolitres of German wines representing a value of twelve million euros, Japan currently ranks eighth among Germany’s leading wine export markets and is the second largest Asian market after China. After a difficult decade, the Japanese wine market has recovered and also holds growth potential for wines produced in Germany. In addition, wine is getting ever more popular with Japanese consumers, as the increase in per-capita consumption shows, which has reached a new peak with 2.9 litres annually.

Wines of Germany will take advantage of this trend next year with several events, such as a Riesling Week in specialist shops and the catering trade or presentations involving German wine producers. Apart from that, it will strengthen its online and social media communication and intensify its cooperation with media representatives and the trade.

Download: Wines of Germany action plan 2016 (pdf)

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