Riesling remains King: Dutch and Belgians celebrate
100 different German wine packages to choose from
Riesling remains king! So that the Dutch and Belgians don't have to forgo wines from the German wine-growing regions during these difficult times, the Wines of Germany information bureau of the Netherlands and Belgium has created an initiative for specialist retail in both countries. 52 Dutch and 28 Belgian retailers are offering their customers a total of over 100 different German wine packages at special prices with free shipping. Buzzword: Quarantine Packages.
Hits on respective Dutch website quadrippled
This campaign is mainly advertised on social media. Usually there is an extra buzz around German wines this time each year with the annual "Riesling is King" boat trip through the canals of Amsterdam (archive/video). This year however, "Riesling is King" means that Riesling as well as many other themed wine packages will be delivered to people's homes. Themes include Wines for Barbecues, Exclusively Rosé, Spring Wines, and much more.
The DWI is also strengthening its online marketing in Germany. Wine producers are using digital channels and offering virtual wine tastings and events. These offers can be found in the winemaker search and in the events calendar.