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New Stand and Typical Regional Wines

01/21/2015

Enlarged Presentation Area for Generation Riesling

A new corporate design and a bright, spacious stand will mark the German Wine Institute’s presence at this year’s ProWein, from 15 to 17 March 2015, in Düsseldorf. It is the world’s most important international wine trade fair.


The German Wine Institute (i.e. Deutsches Weininstitut DWI) will exhibit under the motto "Regional Heroes – Discoveries from 13 Wine Regions" at its stand located in hall 13, booth 13C110.

In line with its new corporate claim – Welcome to Top Sites – the wine institute’s tasting bar will offer two different varietal wines from each of Germany’s wine-growing regions to demonstrate regional typicity.

According to Monika Reule, the wine institute’s managing director: “At this year’s Prowein presentation, we hope to draw domestic and foreign visitors’ attention to regional origin as a factor in the diversity of our wines.” The focus will be on Spätburgunder (Pinot Noir) on Sunday, 15 March, at 12:30 p.m., at the ProWein Forum.

Wine expert Anne Krebiehl, who recently qualified as a Master of Wine, will present top German Spätburgunder wines under the motto "Germany’s Pinot Noir Miracle." The presentation is targeted to reach international trade visitors, in particular, and will be held in English.

In addition, there will be numerous presentations and events at the wine institute’s stand this year. On Monday, 16 March, at 9:30 a.m., the winners of the wine institute’s competition “Excellence in Wine Gastronomy” will be named.

At noon, the wine institute and the trade publication “Wine+Markt” (in cooperation with supporting sponsors Schott Zwiesel, Howasped, and Knoeppel) will award the prize “Germany’s Best Wine Merchant” to three members of the wine specialty trade.

International journalists will be brought up to date on the current position of German wines in the most important foreign markets at an English-language press conference on Monday, at 11:00 a.m. Every year, ProWein also affords the wine institute an opportunity to share news and information on current trends in Germany’s wine-growing regions with wine merchants, buyers, and sommeliers from around the world.

"Orange Hour" is an informative event especially for members of the trade from the Netherlands. It will be held on Sunday. Once again, the wine institute’s stand will also serve as a forum for the products and marketing concepts of numerous organizations in the wine industry.

This year, the Silvaner Forum, the Württemberg Wine-growers’ Association, the regional wine promotion boards of Baden and Saale-Unstrut, and the German Agricultural Society (DLG) are taking advantage of exhibiting within the wine institute’s stand.

Enlarged Presentation Stand for Generation Riesling After its successful ProWein debut last year with six members, The Wine Institute’s initiative Generation Riesling will be back this year with a presentation stand enlarged to accommodate ten members, five of whom will be exhibiting at ProWein for the first time. Young wine producers from six different wine regions will present their wines and concepts at booth 13D120, right next to the wine institute’s stand. On Sunday, 15 March, at 4:00 p.m., and on Tuesday, 17 March, at 1:00 p.m., the young generation’s wines will be presented at the wine institute’s stand under the motto "Generation Riesling – the Taste of Young Ideas."