Premiere: German Wine Institute's media reach exceeds one billion

01/13/2021

Through a series of high-profile measures, the German Wine Institute (DWI) was once again able to significantly increase its media presence and thus the awareness of wines from the 13 German growing regions.

As the annual analysis of the PMG Presse-Monitor Gesellschaft of over 4,000 print and online media showed, last year the DWI reached a total of 1.36 billion people with 8,800 articles, TV and radio reports. This corresponds to a range increase of 40 percent compared to the previous year.

Corona crisis used as a communication opportunity

In addition to knowledge and service topics, the most popular topics on the DWI homepage included, above all, the public online voting “Most Beautiful Vineyard Views” and the listing of online wine tastings and tutorials from the first lockdown onwards.

"We used the Corona crisis as a communication opportunity for the entire industry," says Frank Schulz, Head of Communication. A stronger focus on digital channels, but also through new trade campaigns and media partnerships, has further increased the public's attention to the work and products of Germany's winemakers.

Mobile access continues to grow

With new interaction impulses such as the competition “Excellent Vinotheques 2021”, the new app “Deutsche Weine”, online seminars and virtual events, the DWI channels continiously offer a lot of interesting content in the new year.

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