Stable wine consumption in Germany
It includes all wine purchases in the retail trade and at the cellar door as well as wine consumption in the restaurant trade (on-trade), and as such mirrors the country´s overall wine consumption.
Focusing purely on last year´s wine purchases of private households (off-trade), the current wine market analysis of the consumer research organization GfK – which is commissioned annually by the DWI -, posted a minus in volume terms of around 1 per cent compared with 2015. The value of purchased wines was also slightly down by 1.6%.
German wine producers were able in 2016 to maintain their volume market share (off-trade) of 45 per cent and increase their revenue market share by 1% to 51 per cent. Italy takes second place with an unchanged share of 16 per cent of the wine volume purchased in this country, ahead of France with 12 per cent (down 1 percentage point) and Spain with a constant 8% share.