Sweet and Delicious Theme Weeks a Success


Sweet delicious wines will be in focus on the Instagram and Facebook channels of the German Wine Institute, Generation Riesling and the German Wine Queen under the hashtag #lieblichlecker until the weekend.

Wine lovers can find out more about the noble sweet rarities Beerenauslesen, Trockenbeerenausauslesen or ice wine, on social media until Sunday. The feedback and interest of wine enthusiasts in sweet wines, which otherwise tend to receive less attention from the media, is very high.

"It’s a good thing to dedicate more presence to sweet wines," posted an Instagram user. The 23 video clips to date, in which wine producers and experts had their say, have already reached a good 50,000 followers. A raffle held at Antenne Düsseldorf was also very popular.

Sparkling on all Channels

From the 4th of May, the next theme weeks #perlenimglas will be launched. Then for two weeks until May 17, everything will revolve around joyful beloved sparkling wine, which is rarely missing at any celebration. Sparkling wine lovers not only get a glimpse behind the scenes of sparkling wine production, they also learn how sparkling wine, Winzersekt and pearl wine differ from one another and what is hidden behind terms such as Pet-Nat and Crémant. Of course, you can also put your sparkling wine knowledge to the test in exciting quizzes with a chance to win one of the Winzersekt packages on offer.

The DWI theme weeks will continue after that:

May 18 - 31.05 .: #regionalehelden - regional grape variety heroes

01.06. - 14.06 .: #burgunderwunder – the trend for Pinot



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