Details

Hear, smell, taste, understand – WeinSensorium appeals to all the senses and invites interaction. Developed by a team of planners, architects and designers, the unique event covers an area of some 400 square meters (4,300 square feet). The subject of wine pleasure can be seen in a new light: amazing, entertaining, and refreshing – with a lasting finish. The crowning touch is a wine lounge, where visitors can literally get a taste of what contemporary German wines are all about.  
During a reception the evening before the official opening, Parliamentary State Secretary of the Federal Ministry of Food, Agriculture and Consumer Protection Ursula Heinen praised the efforts of the German Wine Institute in the nation’s capital: “The WeinSensorium concept is an impressive means of making our consumers aware of what high-quality products are being produced in Germany’s 13 wine-growing regions.”

Monika Reule, managing director of the German Wine Institute, is convinced that the WeinSensorium in Berlin will attract and interest a large number of visitors. In summing up the goals of the event, she explains: “Current market research shows that people in large metropolitan areas outside of the wine-growinig regions are particularly interested in wine, yet they often lack an emotional attachment to the wines of their own country. With WeinSensorium we want to make our wines to come alive and reach all the senses.”

Wine writers Cornelius and Fabian Lange helped support the German Wine Institute in implementing the project. In collaboration with the institute they developed the contents of the exhibition. According to the artistic directors: “We wanted to create an interplay between the image of German wine and reality. We hope that visitors to WeinSensorium will discover that German wines are a source of refreshing inspiration and dynamic animation.” In developing a concept for the exhibition the brothers were motivated by their own belief that wine is not a complicated beverage, but rather a part of our culture that is available to, and can be understood, by all.