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Wines of Germany: Best value for money in Denmark

01/09/2017

A study of wine preferences among Danes made by Wines of Germany shows that the price is very important, when Danes go shopping for wine. The majority of Danes choose wines at a cost between 50 and 99 kroner (correlating 7 respectively 13 Euros), whether it is for a dinner party or an everyday wine.


Considering the price structures on international markets, Danish consumers get the best value for money when purchasing Wines of Germany. In the study conducted by Analyse Danmark on behalf of Wines of Germany Denmark more than 1.000 Danish wine drinkers have been asked about their preferences concerning wine.

The study shows that 51 percent of the respondents choose wines in the price range of 50-99 kroner (7-13 Euros) when purchasing for a dinner party, while 29 percent choose wines in the range of 100 and 150 kroner (13-20 Euros). 7 percent of the respondents choose wines which cost between 150 and 199 kroner (20-27 Euros), while 2 percent purchase wines, which costs more than 200 kroner (27 Euros). Finally 6 percent of Danes purchase wines, which cost less than 50 kroner (7 Eutos) when shopping for a dinner party.

The results come as no surprise for manager of Vinkompagniet Thomas Ilkjær, who also reviews wine for national Danish newspaper Politiken. His general experience is that many Danes go solely by the price when buying wines, which according to Thomas Ilkjær can be a good idea, if the knowledge of wines is limited. Yet, he underlines, that the quality of wines is raised remarkably when passing the cheaper wines. "If you buy a wine, which costs around 30-40 kroner per bottle, not a lot of this goes to the wine itself because of the Danish toll system and expenses for packaging and transportation. Giving just 15 or 20 kroner more, you heavily increase the amount, which goes to the actual wine. And if you go up to the price range between 70 and 100 kroner, you will find a long row of good wines, which will satisfy the majority of Danish wine drinkers", he states.

According to the study, the majority of Danes also pay between 50-99 kroner for an everyday wine – more precisely 52 percent. Here, only 9 percent purchase wines in the price range from 99 to 150 kr, while 2 percent prefer wines, which cost between 150 and 200 kr. 31 percent of Danes choose an everyday wine at a cost below 50 kr.

The study also shows, that twice as many Danish men than Danish women drink wine on a daily or almost daily basis. Furthermore, the Danes’ favourite grape is Riesling when it comes to white wine, while the first place goes to Cabernet Sauvignon when it comes to red wine.

The survey was conducted on behalf of Wines of Germany Denmark by the research institute Analyse Danmark, who asked 1,016 Danes about their preferences when enjoying wine.

For further information please contact Wines of Germany – Denmark at winesofgermany(at)ehrenberg-kommunikation.com or by phone: 00 45 31 34 07 59.

Considering the price structures on international markets, Danish consumers get the best value for money when purchasing Wines of Germany.