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"R"-events and ClinkDifferent: dense program in 2020

01/02/2020

In coordination with all circles in the German wine industry, the German Wine Institute (DWI) has planned a dense program of measures in the new year as well. It aims to further increase the positive image of our wines among wine consumers at home and abroad.


Our global audience learns that wines from the 13 German growing regions are among the best wines in the world. Their origin, regional diversity and quality make them unique.

The DWI provides important sales and quality impulses to Germany's wine branch by organising numerous tasting events  - e.g. so called "R" events - for the press and the trade as well as individual consumers alike. One example is the ongoing and combined ClinkDifferent campaign in the USA that is being rolled out together with Bordeaux wines until 2021. Wines of Germany media analyses have proven that a continuously growing number of connoisseurs look out for Riesling and Pinot Noir from Germany.

Communication with the media and winegrowers will be further intensified

With broadly effective media such as podcasts and radio, even more end-consumers will be reached emotionally in the future. The DWI's measures will not only boost üpublic interest in wines from German growing regions. It is going to reach new multipliers, such as travel and lifestyle journalists or bloggers and influencers. In addition, the use of social media channels will intensified in order to support the diverse DWI communications and marketing measures.

Archive: Media focus on German wines continues to rise

Wines of Germany worldwide

Weingenießerinnen während einer #ClinkDifferent Präsentation in den USA

Die WeinTour Messe findet auch 2020 in den Städten München (28./29.3.), Essen (24./25.10.) und Hamburg (7./8.11.)statt.

Die WeinTour Messe findet auch 2020 in den Städten München (28./29.3.), Essen (24./25.10.) und Hamburg (7./8.11.)statt.

Die WeinTour Messe findet auch 2020 in den Städten München (28./29.3.), Essen (24./25.10.) und Hamburg (7./8.11.)statt.

Katharina Bloszyk (vorne, DWI) und die 71. Deutsche Weinkönigin Angelina Vogt während einer GENERATION RIESLING Präsentation auf der Buchmesse Frankfurt.

German Wine Weeks in Tokio, Japan