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Riesling Birthday Recap: Instagram Impressions 800% Up
A brief recap on social and digital results from another successful year of Riesling Birthday shows: winelovers around the globe enjoy celebrating Germany's no.1 grape variety. In total, the engagement around the online festivities rose by 800% since 2020 when The German Wine Institute introduced this common communication activity.
Read moreBerlin Fashion Week: Guests Enjoy German Wines
During this year's Berlin Fashion Week German Wine Ambassador Saskia Teucke presented wines from the German wine-growing regions at fashion designer Anja Gockel's stand.
Read moreConsolidation of the German wine market
After the strong increase of the wine segment in the retail sector in 2020 due to the Corona restrictions and closure of gastronomy, wine purchases in Germany again approached the pre-pandemic level last year.
Read moreGerman.Local.Culture continues to bring wine regions into focus
The international marketing campaign German.Local.Culture initiated by the German National Tourist Board (GNTB/DZT) gets carried on in 2022. It was developed last year in partnership with The German Wine Institute (DWI). Germany’s winegrowing regions are increasingly brought into focus as particularly attractive and enjoyable holiday destinations.
Read moreToronto: View the Vibe features Top6 German wines
On the occasion of this year's Riesling Birthday (587.) the Toronto News- and Media-Portal 'View the Vibe' features six German wines available in the Canadian market.
Read moreGerman wine exports rose significantly in 2021
Exports of German wine increased in the past year. As the German Wine Institute (DWI) reports, the value of exported wines reached EUR 357 million, the highest level in more than ten years (EUR 355 million in 2010).
Read moreVinexpo Paris: Enthused visitors at Germany's stand
From February 14th to 16th, 2022, the first major European wine fair of this year took place in Paris. Marc Almert, "Best Sommelier of the World", and the 73rd German Winequeen Sina Erdrich presented local wines at the stand of the German Wine Institute (DWI) and the Federal Ministry of Agriculture (BMEL).
Read morePer capita wine consumption unchanged in Germany
he per capita consumption of wine in Germany in the past fiscal year (08/01/2020 - 07/31/2021) remained constant at 20.7 liters compared to the same period of the previous fiscal year.
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One Million Video Views for Wines of Germany
At the end of January 2022, the German Wine Institute (DWI) reached the milestone of one million video views and 4,2 million impressions on its YouTube channel "deutscheweine" (German wines). The top 10 most requested contents include topics related to viticulture and winemaking in German and English language.
Read moreWashington Post Magazine highlights Geman wines
According to 'The Washington Post Magazine' a new generation of Germany's wine producers as well as global warming are changing the American public's perception of German wine.
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