Pressrelease

During this year's Berlin Fashion Week German Wine Ambassador Saskia Teucke presented wines from the German wine-growing regions at fashion designer Anja Gockel's stand.

After the strong increase of the wine segment in the retail sector in 2020 due to the Corona restrictions and closure of gastronomy, wine purchases in Germany again approached the pre-pandemic level last year.

The international marketing campaign German.Local.Culture initiated by the German National Tourist Board (GNTB/DZT) gets carried on in 2022. It was developed last year in partnership with The German Wine Institute (DWI). Germany’s winegrowing regions are increasingly brought into focus as particularly attractive and enjoyable holiday destinations.

On the occasion of this year's Riesling Birthday (587.) the Toronto News- and Media-Portal 'View the Vibe' features six German wines available in the Canadian market.

Exports of German wine increased in the past year. As the German Wine Institute (DWI) reports, the value of exported wines reached EUR 357 million, the highest level in more than ten years (EUR 355 million in 2010).

From February 14th to 16th, 2022, the first major European wine fair of this year took place in Paris. Marc Almert, "Best Sommelier of the World", and the 73rd German Winequeen Sina Erdrich presented local wines at the stand of the German Wine Institute (DWI) and the Federal Ministry of Agriculture (BMEL).

he per capita consumption of wine in Germany in the past fiscal year (08/01/2020 - 07/31/2021) remained constant at 20.7 liters compared to the same period of the previous fiscal year.

At the end of January 2022, the German Wine Institute (DWI) reached the milestone of one million video views and 4,2 million impressions on its YouTube channel "deutscheweine" (German wines). The top 10 most requested contents include topics related to viticulture and winemaking in German and English language.

According to 'The Washington Post Magazine' a new generation of Germany's wine producers as well as global warming are changing the American public's perception of German wine.

The German Wine Institute (DWI) increased its media presence and thus the attention for domestic wines again. As the annual analysis by the Presse-Monitor Association (PMG) of more than 4,000 print and online media shows, the DWI was mentioned in 9,300 articles in print and online media.