Germany's worldwide culinary campaign in full flow
In order to streamline marketing efforts for the the campaign “Culinary Germany” and increase efficiency, GNTB and the German Wine Institute (DWI, i.e. Wines of Germany) cooperate once more in 2018. In the course of the themed campaign, GNTB and DWI, as premium partners, execute a wide range of activities in a number of designated key markets.
The latest event in Vienna, Austria, was moderated by the Germany Wine Princess Laura Lahm (picture).
The GNTB stages food truck events showcasing asparagus, wine and bread in a number of stylish outdoor locations. DWI professionally supports these events with wine tastings as well as presentations from sommeliers and wine princesses and queens.
GNTB’s film project “Follow the Taste” showcases signature regional specialties from Germany’s 16 federal states, including suggestions for suitable wine companions. These films, presented by renowned food and wine experts, feature on the campaign’s landing page. In addition, they arepresented during events abroad. Wine-related topics such as wine recipes, wine hikes and famous vineyard sites become an integral part of social media communication. DWI also makes relevant contributions to the programmes of GNTB’s press trips.
Upon the signing of the cooperation agreement, Petra Hedorfer, chairwoman of the board at GNTB, stated: “The quality products from Germany’s 13 wine-growing regions and the deep roots that wine culture has in these places are hallmarks of Germany as a tourist destination. Many years of excellent cooperation experience with DWI will generate additional impetus for our themed campaign.”
DWI’s chairwoman Monika Reule adds: “Cooperating with GNTB and its international network provides us with new perspectives for the marketing of German wines. Thus we may access new markets and target groups.”
Deutsche Zentrale für Tourismus is Germany’s National Tourism Board (GNTB) with headquarters in Frankfurt am Main. It represents Germany as a tourist destination under the auspices of Germany’s Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie - BMWi). It is also funded by the ministry, owing to a resolution passed by Germany’s Federal Parliament, the Bundestag (GNTB) develops and communicates strategies and products to further enhance the positive image of Germany’s travel destinations abroad and promote tourist traffic to Germany. It has foreign offices in 32 countries around the world. For more detailed information, please refer to the press pages of the GNTB's website.
Deutsches Weininstitut (DWI) is the German wine industry's national marketing organisation. DWI‘s chief responsibility is the promotion of quality and sales for wines from Germany‘s wine-growing regions by way of non-competitive marketing activities at a national and international level. Among other things, this includes press work and public relations, the implementation of PR and informative campaigns and events as well as participation in domestic and international trade fairs. The institute also organises wine presentations and events throughout the world together with German producers. For further information about German wines and DWI’s activities please refer to www.germanwines.de.