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Generation Riesling welcomes its 500th member


In the tenth year since its founding, the Generation Riesling initiative of the German Wine Institute (DWI, Wines of Germany) has grown to 500 young players with responsible positions in the wine industry. On 21 April 2016, DWI managing director Monika Reule welcomed its 500th member, the young Wuerttemberg vintner Benjamin Schuetz from "WeinGut Schuetz" in Hoepfigheim.

Schuetz, who in 2009 took over the small, part-time grape-growing business of his father in the Wuerttemberg wine region, is now the 500th member of Generation Riesling. With fresh ideas and the active support of his whole family, the 27-year old has transformed the “Feierabend-Wengerter” (“After-Work Vintners”) operation, which had until then been organized along cooperative lines, into a modern wine estate.

“We are very pleased to welcome Benjamin Schuetz as another excellent ambassador of Generation Riesling”, Monika Reule explained. “No-one represents the modern, relaxed and dynamic Wine Country Germany with more authenticity than the Generation Riesling members”, said the DWI boss.

Generation Riesling will celebrate its 10th anniversary with a large presentation by past and current members for restaurant and wine trade experts in the Palmengarten in Frankfurt on 13 June 2016 (see invitation, pdf)


Video: Forum Generation Riesling (archive)


Benjamin Schuetz (centre) of the wine estate “WeinGut Schuetz” in Hoepfigheim is the 500th member of Generation Riesling. He received a certificate from DWI managing director Monika Reule (left). His sister Lisa-Maria Schuetz (right) was presented with a bouquet of flowers by the company Selters.