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German Wine Institute expands market research with Wine Intelligence


The German Wine Institute (DWI) announces the collaboration with Wine Intelligence Ltd. to expand its access to market and consumer insights worldwide.

The agreement gives DWI and its overseas information bureaus access to market and consumer insights for the most important German export markets (Belgium, Canada, China, Finland, Japan, Netherlands, Norway, Poland, South Korea, Sweden, Switzerland, United Kingdom, United States) and the domestic German market. The Wine Intelligence reports provide comprehensive data and insights on consumer drinking and shopping behaviour, consumer segmentation, packaging preferences, comparative assessment of export markets as well as general market and consumption trends. The DWI report shop comprises 45 reports for the focus markets and is regularly updated.

DWI employees and overseas information bureaus have unrestricted access to information in the DWI report shop. DWI can provide the German wine industry with selected data and summaries to inform about up-to-date trends, data and insights. Interested German companies are granted attractive discounts on published Wine Intelligence report prices. The collaboration will be coordinated by Mr. Eberhard Abele, DWI head for advertising / market research and Wilhelm Lerner, Country Manager Wine Intelligence for Germany.

Commenting on the collaboration Mrs. Monika Reule, Managing Director of DWI said: “We’re pleased to announce the collaboration with Wine Intelligence. Up-to-date market and consumer insights are vital in the highly competitive national and international wine markets. I am convinced that the data and know-how provided by Wine Intelligence will benefit the German wine industry and strengthen the market position for Wines of Germany worldwide.”

Notes for editors

About Wine Intelligence Ltd:   

Wine Intelligence is the leading research-led strategy consultancy serving the global wine industry. It conducts client-specific research projects to aid companies to gain greater insights into wine markets and wine consumers, and helps business leaders develop business strategy and marketing plans. For further information refer to or


Wine Intelligence: Wilhelm Lerner, +49 175 580 6151 or wilhelm(at)

German Wine Institute: Eberhard Abele, +49 6131 2829 28 or Eberhard.Abele(at)

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