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German Wine Institute to Present "Regional Heroes" at ProWein

01/29/2015

Expanded Stand for Generation Riesling

Presenting "Regional Heroes", The German Wine Institute (DWI) will be aiming to make a splash at this year's ProWein, the industry's most important trade fair. Building on its new Corporate Identity the DWI will be inviting visitors to embark on an in-depth personal (and gustatory) journey through Germany's wine-growing regions.


The DWI's bright and accessible booth, outfitted in its new corporate design, will be located in Hall 13, Stand 13C110 under the motto "Regional Heroes - Discoveries from 13 Wine Regions."

Building on its new motto "Willkommen in besten Lagen," the DWI will again welcome hundreds international guests. "At this year's ProWein, we're looking to draw the attention of trade visitors both from Germany and elsewhere to the distinctive aspects of a wine's regional origins, and to how this inherently makes the wines more diverse," explains DWI Director Monika Reule.

A special tribute to Spätburgunder will be held on Sunday at 12:30 pm in Hall 13 at the ProWein Forum. Wine expert Anne Krebiehl, who recently earned the prestigious Master of Wine title, will host an event entitled "Germany's Pinot Noir Miracle," presenting top Spätburgunders from Germany. The presentation will be conducted in English and is oriented squarely toward international fair visitors.

Another English-language event for members of the foreign press will be held at the DWI stand on Monday. The press conference is slated to start at 11:00 am and will highlight the state of German wines in key export markets.

As in past years, the DWI will also continue its outreach to the many buyers, sellers and sommeliers attending the fair from around the world, offering the latest news and trends from Germany's 13 wine-growing regions. There's also a special treat for our Dutch visitors: an informational session on Sunday dubbed the "Orange Hour" and tailored to their specific interests.

In addition, the DWI will also be lending numerous organizations from the German wine industry a platform to present themselves to ProWein vistors. This year the following associations will be taking advantage of this unique opportunity: the Silvaner Forum, the Weinbauverband Württemberg, the Badischer Wein GmbH, Weinwerbung Saale-Unstrut as well as the Deutsche Landwirtschafts-Gesellschaft (DLG).

Expanded Stand for Generation Riesling

Following Generation Riesling's tremendously successful premier at ProWein 2014, this year's stand will include an additional 4 producers. Ten young producers from 6 different regions will be placed at Stand 13D120, in direct proximity to the DWI's stand, with a unique chance to raise the profile of their wines and philosophies. Five of these young stars will be presenting for the first time at ProWein.

"Generation Riesling – The taste of young ideas" will be the tagline for a set of events where young winemakers present directly at the DWI stand. Two sessions are planned: 4pm on Sunday, March 15 and 1:00 pm on Tuesday, March 17.

The DWI launched the "Generation Riesling" initiative in 2005 with the goal of establishing a platform for up-and-coming winemakers both inside and outside of Germany. Despite the name, which draws on Riesling's status as the trendiest of German varietals right now, the organization actually also features many young winemakers who have chosen to focus.