German Wines at the Vinexpo in Bordeaux
"Good – Better – Silvaner," "You Call it Pinot Noir – We Call it Spätburgunder", "Germany´s Got Talent: Generation Riesling" and "the Magic of Sweetness" were just four of many exciting topics that renowned sommelière Romana Echensperger explored with trade visitors. To ensure a fond 'adieu,' the DWI held a "Happy Hour" at the end of each conference day with snacks and wines in the lounge of the shared stand.
"This year as in the past, the DWI was working to kindle and expand international contacts with retailers, restaurants and the media. The focus of course was somewhat less on France, but rather on industry visitors from around the world," said DWI Marketing Director Steffen Schindler.
The Vinexpo in Bordeaux is considered one of the most influential international wine trade fairs. Since 1989, the German Federal Ministry of Food and Agriculture (BMEL) has encouraged the attendance of German winemakers through organizational and financial support. The DWI is responsible for informational and logistical support for international guests and for designing the stand's program and events.