German wines continue to perform well in Sweden


The Swedish alcohol monopoly Systembolaget has published its sales figures for last year. German wines have done very well in the biggest Scandinavian country, growing overall by 10 % both in value and volume.

German rosé (+103 %) and red wines (+ 26 %) did particularly well, even though from a very small base. White wine remains the biggest seller with 7.4 million litres sold in 2020, a 9% increase in volume from the previous year and an 11% increase in value. The market share for German white wine is 10.2% value and 10.3% volume.

The top three regions exporting to Sweden are Pfalz, Rheinhessen and Mosel respectively, representing more than 50% of wine volume. Regarding price points, the most growth (+47% volume) was in the highest priced segment, >250 Krona or 25 euros.

Not surprisingly for a Nordic country, no less than 54 % of the whole volume of German wines were sold in Bag in Box. Another outstanding figure that mirrors Nordic trends, is that 24 % of all the wines sold by Systembolaget in 2020 were certified organic!


Wines of Germany Information Office in Sweden:

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Sweden is the biggest Scandinavian market for German wines. Sales figures continue to rise.