Germany's Coolest Wines Recognized
Second place went to Weingut Neiss of the Pfalz winegrowing region and its wine "That's Neiss," followed by the sisters at Weingut Bihlmayer in Württemberg and their strikingly designed red wine "Lieben, Leben, Lemberger" (Love, Live, Lemberger).
Wine lovers and experts from around the world had three weeks to vote online for their favorite wine concepts from the 20 innovators presented on the DWI homepage. The pool of finalists had been culled from 385 submitted proposals, with a blind tasting and professional evaluation of the wines delivered by an impartial jury of experts.
"The competition was intended to draw attention to the massive creativity that we're seeing on the German wine market right now, and the winning wines really do provide outstanding examples of just how diverse these concepts can be," explained DWI Managing Director Monika Reule during the prize ceremony at the international ProWein wine fair.
"The campaign drew a lot of attention on social networks and in the media, and our message ultimately reached several hundreds of thousands of people in Germany and abroad. The estates in many cases also found creative ways to publicize the vote and their wines, including our winner, which produced its own video," the DWI head noted.
The three winning wines will be featured at the experiential "Cité du Vin" wine world in Bordeaux and will also be highlighted together with the entire pool of 20 finalists throughout the year at the DWI's many public events. The entire collection can be viewed and tasted at the DWI's ProWein stand in Hall 13 (A 80).