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Global trend for Rosé wine - Germany third largest market


Rosé is regarded as the ideal summer wine. Germany's consumers are not the only one's that love it. According to latest OIV data, sales figures have been rising worldwide during the past years.

In 2013 a total of 24 million hectoliters of Roséwine were consumed worldwide. This was five million hectoliters more than only 2002. Therefore, "Rosé" holds a market share of ten percent from the global wine market volume of 243 million hectoliter p.a.

The German Wine Institute (DWI/ Wines of Germany) published these up to date statistics based on new findings of The International Organisation of Vine and Wine (OIV).

With a sales quantity of two million hectoliters, Germany is the third largest Rosé market worldwide. The most Rosé per head is beeing enjoyed in France (total of 8,9 Mio. hl), followed by the USA (total of 2,9 Mio. hl). The strongest runner up is Great Britain where the market for Rosé wine trippled since 2002 and amounts 1,4 million hectoliters p.a.

Within Germany, Roséwine represents a ten percent market share of total wine sales with a slight  tendency of further growth. Unregarded numerous competitors, German consumers fancy domestic Roséwines. Almost every second botlle they buy comes from a local cellar.

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