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MBA Wine, Sustainability & Sales: Apply Today!


This winter semester a unique international MBA program starts at the Weincampus Neustadt, located in the middle of the Palatinate wine-growing region. At the center of this part-time program are sustainable business management and sales skills. Practical problem-solving strategies and business tools are taught using real-world examples from the wine industry. The program addresses experienced practitioners in the wine industry as well as professionals from related sectors. Apply today!


Success in the wine business is no longer just dependent on the quality of the product. Today’s wine industry entails numerous challenges for sustainable business management, including globalization and the introduction of new markets that it brings, climate change, shifts in customer behavior, and running large companies with more complex workflows (and greater risks), to name but a few examples. To be successful both domestically and abroad, you must be able to recognize and effectively evaluate business opportunities in the marketplace, and pursue them in a sustainable way.

 During the upcoming Winter Semester 2016, a new advanced degree program at the Weincampus Neustadt will be launched to prepare students to meet these challenges: the “MBA Wine Sustainability & Sales,” which allows students to study part time while working. At the center of this program is sustainable business management and sales skills. Practical problem-solving strategies and business tools are taught using real-world examples from the wine industry.

In addition to the classic business administration content of a traditional MBA, this program also emphasizes sales and sustainability in terms of the environment, society, and business, as well as international wine markets, consumer research, and sensory analysis of wine. Students are given intensive instruction in these topics based on the latest developments in both academic research and the business world. At the same time, students become acquainted with the world of international wine and learn about the particularities and sensory characteristics of important wine products.

This Master’s degree program is targeted at experienced professionals and managers in the wine industry. The two-year, part-time program can be completed with only 36 on-campus days of attendance – a flexible lecture schedule that allows students to continue working. On-campus weeks, which are run as workshops, take place during the first three semesters. In the fourth semester, students research and write their Master’s thesis. To ensure the practical relevance of the educational program, students are taught with the latest findings from academic research and work with case studies and lectures on current topics from the business world in general and the wine industry in particular. Students bring a variety of perspectives from their own diverse backgrounds to the classroom, which enriches the educational experience and helps them build networks to expand their professional horizons.

The team of professors at the Weincampus Neustadt is enhanced by an international network of researchers and experts from the business world, including oenologist Prof. Dr. Hildegarde Heymann from the Univiersity of California-Davis in the area of sensory analysis, Prof. Dr. Armand Gilinsky of Sonoma State University in business strategy, and sommelier and Master of Wine Markus Del Monego, who brings extensive expertise in wine.

The program is open to both applicants with a completed bachelor’s degree, as well as those without a first university degree who have qualifying professional experience.

All relevant information on applying to the program, schedule, costs, and deadlines can be found on our homepage at:

You can still apply until 31 July 2016! Have questions? Please get in touch with Ms. Janina Dorn ( at the Weincampus Neustadt. She will be happy to answer any questions you may have and assist you in the application process.