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New Management for German Wine Institute office in Denmark


The Danish office of “Wines of Germany” in Copenhagen came under new management after nine years in January 2016. In a Europe-wide call for tenders, the agency Ehrenberg Kommunikation prevailed with creative concepts against a strong field of competitors.

Tina Baungaard-Jensen heads the new “Wines of Germany” team in the communications agency founded in 1993. Her aim for the coming years is above all to strengthen online and social media communication and to target young and new consumers with up-to-date activities in order to expand the presence of German wines in the Danish market. Furthermore, the excellent match of modern German wines with Nordic cuisine will also be emphasized. Activities will be accompanied by campaigns in specialist retail outlets and restaurants as well as by a large presentation with German producers in Copenhagen.

With an export volume of some 17,000 hl at a value of 4 million euro, German wines currently account for 6 percent of the Danish wine market.