Relaunch for 'Wines of Germany's' nordic offices
The information offices' new homepages WinesofGermany.dk and WinesofGermany.se were finalised in may 2017. Visitors can research wine knowledge, -trends and events mostly in their respective mother tongue. Social media channels support the 'Wines of Germany'-communications work in Denmark and Sweden.
These lates relaunches are the preliminary punch line of a number of digital communication reforms executed by The German Wine Institute's headquarter in Bodenheim near Great Wine Capital of Mainz. The two-year-long phase boosted Wines of Germany's media reach and web-ranking in 13 individual export markets.
The German wine industry's central marketing and communications organization (The German Wine Institute, i.e. Wines of Germany) contributes some 10.000 individual articles in print and online media to the annual 'Wines of Germany' buzz. This capitulates over 600 Million readers p.a.