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Stable wine consumption in Germany

02/20/2017

Germany´s wine consumption remained largely unchanged in the past financial year at 20.6 litres (+0.1 l) per capita compared with the same period last year. Such was the announcement of the German Wine Institute (DWI) based on the wine consumption data compiled for the DWI by the German Winegrowers Association.


It includes all wine purchases in the retail trade and at the cellar door as well as wine consumption in the restaurant trade (on-trade), and as such mirrors the country´s overall wine consumption.

Focusing purely on last year´s wine purchases of private households (off-trade), the current wine market analysis of the consumer research organization GfK – which is commissioned annually by the DWI -, posted a minus in volume terms of around 1 per cent compared with 2015. The value of purchased wines was also slightly down by 1.6%.

German wine producers were able in 2016 to maintain their volume market share (off-trade) of 45 per cent and increase their revenue market share by 1% to 51 per cent. Italy takes second place with an unchanged share of 16 per cent of the wine volume purchased in this country, ahead of France with 12 per cent (down 1 percentage point) and Spain with a constant 8% share.

German wine producers were able to maintain their volume market share (off-trade) of 45 per cent in 2016.