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The German Wine Queen – A Global Ambassador


During an entertaining tv challenge last week, six out of 13 regional 'Wine Queen' candidates made their way through the semi-finals of this year's contest. In order to become Germany's Wine Queen for a year the contenstants have to proof their in depth wine knowledge, presentation- as well as bilingual free speech skills.

LIVE Stream of the tv show starting friday night 8.10 p.m. CET i.e. saturday morning 2.10 a.m. US-Eastcoast and

Fame and duties come with Germany's Wine Crown

This years finalists and the wine growing regions they come from: Clarissa Peitz from NAHE, Louisa Follrich RHEINGAU, Anja Antes HESSISCHE BERGSTRAßE, Lena Endesfelder MOSEL, Christina Schneider FRANKEN, Mara Walz WÜRTTEMBERG (Facebook).

All finalists have the skills to become Germany's 68th Wine Queen - but only one will receive the crown, fame and duties linked to it. The SWR television station will broadcast the finals september 30th from 8.15 p.m. to 10 p.m. It is possible to follow the event via and through a live chat box as well as numerous social media channels (hashtag #WDDW). For those who can't wait to see the candidates: find this portrait page (German language) and the connected online-game.

The German Wine Queen – An Ambassador for German Wine

For more than 60 years, the German Wine Institute/Mainz and the German wine queen, flanked by two German wine princesses, have been a successful team. The first German Wine Queen was elected in 1949. Since then, the election process has been as follows: every autumn, the wine queens of each of Germany's 13 wine-growing regions compete for the national title before an 70-member jury of professionals from the wine industry, politics, and the press. The jury poses questions on complex issues related to wine; the candidates are challenged to respond competently, clearly, and concisely - and to do so with the confidence and charm expected of an ambassador for German wine.

The current, 67th German Wine Queen is Josefine Schlumberger from the Baden region. She is supported by the German wine princesses Katharina Fladung from Rheingau and Caroline Guthier from Hessische Bergstraße. The public perceives German Wine Queens, a registered trade mark, as professional young women who are dedicated to German wine and capable of competently dealing with nearly every subject related to wine. The wine queens themselves view their position as ambassadors on behalf of German wine, as representatives of a wine culture that is rich in tradition, yet thoroughly contemporary. Their role is not that of a salesperson, but rather that of a communicator, who is able to provide the public with information about the world of wine - from the vine to the glass, as well as address issues, such as the criteria for wine quality or the pros and cons of wine pleasure, to name but a few.

Election guidelines stipulate that all candidates must be able to demonstrate a strong commitment to German wine. This could stem from wine-related professional training, family heritage or ties to local viticulture. This is to ensure that incumbents have the professional knowledge and understanding required for the job. Yet, the term of every German wine queen is unique in that it is marked by the distinctive personality with which she fulfills her official duties.

Global scale: 250 days per year in office

The German Wine Institute (i.e. Wines of Germany HQ) coordinates the schedule of these young female professionals at home and abroad. The German wine queen, for example, is "on the road" some 250 days of her year in office; the German wine princesses are no less active in their many public appearances on behalf of German wine. Monika Reule, managing director of the wine institute emphasizes: "We take the office of the German wine queen and princesses seriously. As ambassadors of German wine, they are sent around the world for all kinds of events, and they must be capable of making a perfect appearance on the international stage."

A year as German wine queen means personal sacrifice on many fronts; enduring separation from family and friends, putting hobbies on hold, and even taking a time-out in the midst of professional training and/or a career. Only those who are willing to accept these terms "in the name of German wine," and who are willing to tirelessly and enthusiastically share their fascination for German wine - each and every day for a year - can make the grade.

Follow the German wine queen and the German wine princesses via Facebook.

archive: gallery of Germany's Wine Queens in the past decades

press: click regarding the role of Germany's Wine Queen

Follow the LIVE stream via / /

Die Finalistinnen vlnr: Clarissa Peitz #NAHE, Louisa Follrich #RHEINGAU, Anja Antes #HESSISCHE BERGSTRAßE, Lena Endesfelder #MOSEL, Christina Schneider #FRANKEN, Mara Walz #WÜRTTEMBERG

Die Finalistinnen vlnr: Clarissa Peitz #NAHE, Louisa Follrich #RHEINGAU, Anja Antes #HESSISCHE BERGSTRAßE, Lena Endesfelder #MOSEL, Christina Schneider #FRANKEN, Mara Walz #WÜRTTEMBERG

German Wine Queen Josefine Schlumberger announces the competition of the candidates from Germany's 13 wine growing regions.