Wines of Germany Japan offers users virtual wine worlds
Users can immerse themselves in the virtually recreated Marunouchi House in Tokyo via a smartphone app. There you can explore the video game-like environment and from the terrace, even look out over virtual German vineyards. In reality, this view is directed towards Tokyo Station and the Marunouchi Station Building. This innovative offer combining entertainment and wine knowledge, is available until October 31st.
The day after the opening on October 2, there will be a talk show in the virtual room, during which Masataka Takida, head sommelier of the Palace Hotel Tokyo Grand Kitchen, exchanges views with the German-Japanese model Naomi Trauden (CanCam) about wines from the German regions. The virtual journey also includes a treasure hunt in which wine bottles can be found and won. A social media gift campaign is also being carried out, in which 150 people can win German wine.
A new experience of virtual and real wine promotion in Japan
For those interested in food pairing, there is a campaign being offered by eight participating restaurants on the 7th floor of Marunouchi House. Here, end consumers can choose from a range of 20 German wines and enjoy it in combination with a paired dish. Luckily they will be able to taste and savour in real life - it is the only part of the promotion that can actually be experienced and visited.
The project is the first combination of a virtual and real wine promotion in Japan. Thanks to advanced technology, visitors can enjoy and experience German wine together, even in times when they have to keep their distance.
You can take part in the virtual event here. Downloading the app and creating an account is mandatory and can be done in English, but the content is only available in Japanese. There is also a corresponding YouTube TV channel in the Cluster-Account.
The following links also provide an insight into the entire campaign:
Instagram: IGTV live streaming on the Instagram-Account of Wines of Germany Japan
Twitter: Posts on the Twitter-Account of Wines of Germany Japan
Marunouchi House: Marunouchi House Event Archives