UK office reveals new look for popular campaign
The new logo is designed to represent the fun and dynamic positioning of the campaign. The logo - a ‘31’ - takes centre stage and reminds audiences about the pillar tagline of the campaign: “They say it takes 30 days to form a habit, so welcome to the 31 Days of German Riesling”. The rebrand will also include freshly designed point of sale items and a strong digital and social media element.
A report commissioned by Wines of Germany in 2017, and carried out by Wine Intelligence, revealed that a new demographic of German wine drinkers in the 35 to 44 age bracket has emerged. Riesling is now in sixth position in terms of white varietal consumption in the UK (source: wine intelligence).
Wines of Germany UK director Nicky Forrest: “With this new look for the 31 days of German Riesling, we wanted to keep the light-hearted and fun sentiment behind the campaign, while illustrating the accessibility of the wines to an engaged and modern audience. We look forward to seeing the independent off and on trade get involved once again and continue to share the enthusiasm for German Riesling with their customers.”
More details: http://winesofgermany.co.uk/31-days-german-riesling/
Register here: http://winesofgermany.co.uk/31-days-german-riesling/register/
31 Days of German Riesling 2017 winners:
Retailer of the Year
Winner – Ake and Humphris http://www.akeandhumphris.co.uk/
Runner up – Le Vignoble https://www.levignoble.co.uk/
Restaurant of the Year
Winner – Eatdrinksleep http://www.eatdrinksleep.ltd.uk/
Runner up – Bedales https://www.bedaleswines.com/
Best Digital Campaign
Winner– Drinkmonger https://www.drinkmonger.com/
Thirsty Cambridge https://www.wearethirsty.co.uk/