Pressrelease

Last year, consumers abroad spent on average more for German wine than ever before. As the German Wine Institute (DWI) reports, the average price for a litre of exported wine in 2018 rose by 15 cents to 3,04 € (prime cost), breaking for the first time the three euro mark. In comparison with the year 2002, for example, it has exactly doubled.

On the occasion of the China Wine Summit 2019 - organised by TasteSpirit - Riesling Fellow and Master of Wine Jancis Robinson ran a master class "Decode top terroir of German Riesling and Pinot Noir" on 23rd February in Shanghai.

Under the slogan "Clink Different", the Bordeaux wine council Conseil Interprofessionnel du Vin de Bordeaux (CIVB) and the German Wine Institute (DWI) will launch the first ever joint promotion of their wines in the United States in March 2019.

The first "Lagen-Cup RED" of the gourmet portal "Gourmetwelten" presents its results: Six Pinot Noir wines from the Palatinate are among the top 10 of the competition with six representatives.

Wines from the German regions are being increasingly offered in dry styles. According to the German Wine Institute (DWI), the share of dry quality and Prädikat wines came to 48 percent last year, once again one percentage point up on the previous year.

New DWI Pavilion with Generation Riesling alongside - “Germany Sparkles” – Such is the slogan of the German Wine Institute (DWI) at this year´s ProWein Trade Fair in Düsseldorf.

This coming year the German Wine Institute (DWI) will focus increasingly on German sparkling wines, called “Sekt”. This will become especially apparent at ProWein 2019, where “Germany ´s Sparkling Wines” will be the central theme of the DWI Pavilion.

2018 saw another increase in sales of German wines in Scandinavia’s alcohol monopolies in Finland, Sweden and Norway. Together with Denmark, these countries have become the second most important destination for German wine exports, behind the United States but well ahead of the Netherlands and the United Kingdom.

Thanks to the frosty temperatures from January 19 – 22, numerous winemakers in nearly every German winegrowing region successfully harvested Eiswein (ice wine) grapes, reports the German Wine Institute (DWI).

The latest analysis regarding 'Wines of Germany'-coverage indicates a significant rise in media reach of about 28.7% from the previous year. "The digital strategy over the past couple of years is paying off. Public attention to our wines is steadily growing", says Frank Schulz, head of communications at Wines of Germany (DWI).